The market is flooded with companies trying desperately to hire new tech professionals, providing great salaries, benefits, and growth promises. Many companies even use their challenges to look more appealing to the overall candidate – which is great. But that brings up a question. How to stand out from the crowd?
If you take a closer look at the big techs, you may understand that their hiring process starts long before opening a new job position. How they position themselves, their ads, where you can find information, how their employees interact on social media and talk about the company itself. None of those things are deliberate.
It’s what we call Brand Evangelism a strategy used to improve your NPS. Some great examples of companies that mastered this strategy are Apple and Google.
How you can benefit from it?
You don’t need to be a giant tech company to benefit from the evangelism strategy. Even a small company can become a central point of attention if working correctly on the marketing channels and the right positioning in the tech community.
Using the right approach with the community, positioning on job posts, and value given to professionals outside your corporate network you can start to bring more attention to your brand. As a consequence, that will make more people interested in being part of your journey.
Great evangelists are people with knowledge of the public and awesome storytelling skills, enabling them to go focused at who matters, saying exactly what they need to hear. Brand evangelists do not work from the computer or buying ads space, they are the brand! Powerful, right?
Evangelism on Hirings
Evangelism has been used by companies for a long time to improve sales and create brands that are just unforgettable, making people willing to consume it, or even being part of a tribe of consumers. You can do the same thing in your hiring process.
Through a hiring evangelism strategy, your brand can become the one that kids will dream to work in when they grow up; teenagers will talk about in their dissertations of next steps in life, and adults will prepare themselves just to have a chance of joining this incredible group of people.
How to build a Hiring Evangelism strategy
We have some simple steps for it:
- Social Media Positioning
- Employee interaction
- Value generation
- Word-of-mouth
Social Media Positioning
If you are looking forward to having an appealing brand for professionals, you have to check your social media strategy. Remember that most part of people is on Instagram, Facebook, Twitter, and LinkedIn nowadays. How does your brand deal with content focused on this specific public?
Show a little bit of the day-to-day life in your company. Expose your culture, your rituals, and your interactions. If you have an office, give it a tour.
Remember that people work with people, and displaying your team is a great strategy to attract the ones that fit your culture.
Employee Interaction
Do you know how your team interacts with others on the internet and what they say about your company?
Gathering data such as this can provide you with many insights into how to direct your company’s culture. You don’t have to be a control freak, just try to understand the perception of your team about the company. If it’s not good, probably the ones outside of your environment will also have a distorted perception of how it is.
Value generation
How much value do you generate for the community of professionals that you are looking for to hire?
Your company constantly sponsors events, produces articles, and provides knowledge for the community?
Commonly, the companies are focused on producing value for the end consumer, without acknowledging that there is a whole team behind it. And when we talk about tech, you can not afford to give the employees a cold shoulder.
Tech professionals are scarce and the market is highly competitive, recognizing their work and showing appreciation be a great tool. Using your team to share knowledge, brings you to a whole other level.
Word-of-mouth
Having people talking about your brand is one of the best investments when we are dealing with evangelism. It get’s even more powerful when the ones talking have authority and are recognized inside a specific community.
Word-of-mouth is the top scorer on the NPS (Net Promoter Score), meaning that this person is now a promoter of your brand. Helping you to potentialize the overall impact of your campaigns for the group.
When building a hiring process, that is exactly what you should be looking forward to achieving. And that is exactly what Pluo offers to you!
