Creating a killer linkedIn profile: Evidence-based tips from experts

KYIV, UKRAINE - JULY 23, 2019: cropped view of woman using laptop with linkedin website near

LinkedIn has become the go-to platform for professionals to connect, network, and find new career opportunities. With over 700 million users worldwide, it’s a powerful tool for job seekers and recruiters alike. In this article, we’ll explore the key elements of a killer LinkedIn profile, how to optimize it for SEO, and best practices for networking and impressing recruiters and hiring managers.

Why LinkedIn Matters

LinkedIn can offer tons of advantages for both job seekers and recruiters. If you are a job candidate, having a great LinkedIn profile can increase your chances of getting noticed, help you make connections with potential employers, and exhibit your skills and achievements. On the other hand, recruiters can advantage of LinkedIn to access a big pool of potential candidates, evaluate them based on their qualifications and experience, and simplify the recruitment process.

Key Elements of a Killer LinkedIn Profile

Our review of the literature and consultations with experts yielded the following evidence-based tips for creating a killer LinkedIn profile:

Use keywords to optimize your profile for search engines

  1. Recruiters on LinkedIn specify their search results by using keywords to find the perfect job candidate for their vacancies. To make sure you’ll appear in those search results, it’s very important to include appropriate keywords in your headline, summary, work experience, and skills sections. For exemple, if you’re looking for a job in the HR field, you may want to add keywords such as “human resources,” “talent management,” and “people and dho” to your profile. According to research by Jiang et al. (2021), including relevant keywords in your LinkedIn profile can increase your profile’s visibility and enhance your chances of being discovered by recruiters.

Customize your headline and summary to showcase your unique value proposition

  1. Your headline and summary are the first things recruiters see when they land on your LinkedIn profile, so it’s important to make a good impression. Use your headline to showcase your unique value proposition – that is, what sets you apart from other candidates. For example, instead of simply stating your job title, you might say something like “Award-winning HR Manager with a track record of boosting employee engagement and retention.” A strong headline and summary have been shown to increase the likelihood of receiving job offers on LinkedIn (Liao et al., 2018).

Make your work experience section stand out

  1. Your work experience section is where you can showcase your accomplishments and provide specific examples of your skills and experience. Use bullet points to highlight your achievements, and quantify your results wherever possible. For example, instead of saying “Implemented a new employee onboarding program,” you might say “Increased new hire retention by 25% through the implementation of a new employee onboarding program.” A study by LinkedIn found that job seekers who included detailed work experience descriptions were more likely to be contacted by recruiters (LinkedIn, 2021).

Showcase your skills and endorsements

  1. Your skills section is another great place to include relevant keywords and showcase your expertise. Be sure to include skills that are relevant to your desire. You can also ask your connections for endorsements, which can provide social proof of your skills and expertise.

Use a professional photo and customize your profile URL

  1. It’s very important to make a good first impression with your profile picture. It should be a high-quality photo that reflects the image and professional personality that you’re or aims to show. A plus is that you can customize your profile URL to make it easier for recruiters to find you.

Best Practices for LinkedIn Networking

Doing good networking is very important to your career growth, and Linkedin gives you great chances to connect with many professionals in your job area. For your network to grow and keep up it’s significant for you to actively search out connections, join relevant groups, and engage with the content. Besides that, utilizing your network to move along your career by identifying job prospects, receiving referrals, and showcasing your expertise can be beneficial.

How to Impress Recruiters and Hiring Managers on LinkedIn

Recruiters and hiring managers look for candidates who stand out and demonstrate their key skills and experience. To make a good impression on them, you’ll want to make sure your profile is up-to-date, complete, and professional. You should also customize your profile to match the job you are applying for and use your summary and experience sections to highlight your relevant skills and accomplishments.


Concluding, having a strong LinkedIn profile is extremely important for professionals in today’s job market. As we have discussed, LinkedIn offers a wealth of benefits for both job seekers and recruiters, including increased visibility, networking opportunities, and career advancement. By creating a killer LinkedIn profile that showcases your unique value proposition highlights your accomplishments and skills and includes relevant keywords, you can improve your chances of being found by recruiters and landing your dream job.

Furthermore, optimizing your profile for search engines and leveraging your LinkedIn network can provide even more opportunities for career growth and advancement. By following the evidence-based tips and best practices provided in this article, you can create a polished and professional LinkedIn profile that sets you apart from other candidates and makes a lasting impression on recruiters and hiring managers.

So, don’t underestimate the power of LinkedIn in your job search. Take the time to craft a killer LinkedIn profile that showcases your skills and expertise, and start building your professional network today. Your next career opportunity may be just a few clicks away.



One Response

Leave a Reply

Your email address will not be published. Required fields are marked *