Why Every Tech Marketing Team Needs A Developer


Regarding social media and other marketing channels, the frequency with which we update our website content is constantly increasing. We may find that the need for a developer in your company is a step you should consider to make sure you’re staying at the top of your game.

Why every tech marketing team needs a developer

Skills are becoming more and more critical in the tech industry. Developer jobs will grow 23 percent in 2024. It is because developers are responsible for creating the technology that drives the internet and businesses.

In marketing, a lack of skills can be a significant disadvantage. Tech companies need developers to create and test their products, but most marketing teams don’t have the skills to do this effectively. They can help by developing prototypes or marketing campaigns for the company.

Benefits of having a developer on staff

Developers have a wealth of knowledge and experience that can be invaluable to any tech marketing team. Here are just a few of the benefits:

  • Can help create and test prototypes and iterations of new products and services. It helps ensure that the final product is well-designed and meets customer expectations.
  • Can also help create automated tests and deploy new products to test groups. It ensures that products are stable before release to the public.
  •  Deeply understand codebase architecture, which means they can help design effective marketing campaigns around new products. It helps drive traffic and conversions to your site or app.

Things to consider when you are hiring

When hiring a developer, make sure to consider the following factors:

-Skills and experience: A developer’s skills and experience should match the project they work. For example, if you are working on a website development project, you would likely want a developer with web development experience.

  • Familiarity with different technologies: A developer should be familiar with the most common technologies used in web development, such as HTML, CSS, and JavaScript.
  • Knowledge of coding standards: A developer should know the coding standards for their language. For example, if you are using JavaScript, your developer should know how to use the same coding conventions as other developers.

Technology is moving at an incredible pace, and to stay ahead of the curve, your marketing team needs to be well-equipped with the latest tools and technologies. That’s where a developer comes in — they can help your team build custom software solutions that meet your specific needs. Not only does this give you an edge over your competition, but it also enables you to keep up with the ever-changing technological landscape. If you’re not currently using a developer on your tech marketing team, I encourage you to start thinking about how they could help improve your bottom line.



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